Make building
feel possible.
How do we make entrepreneurship feel exciting and approachable to college students?
Building a student innovation community from an idea.
Community. Creativity. Opportunity.
FORGEyour future.
Building a student
innovation brand.
The brief, on paper
An idea.
A community.
A reason to join.
Community & content / UB Forge
Make building
Students with
something to start.
UB students · Entrepreneurship
Tech & STEM · Startups
“Students don’t necessarily engage with organizations because of what the organization is. They engage because of what they can get from participating.”
Put the people
and possibilities first.
Shift content toward the opportunities, stories, and people that make participation meaningful.
Career opportunities / Founder stories / Events / Interactive content / Student personalities / FOMO / Short-form video
THE WORKBOOK01 — EXECUTION
The execution.
Made to bring
people together ↙︎
A feed full of faces, stories, and reasons to show up.
In motion.
Hover to preview · Click to watch with sound
From the feed.
Open a photo set. Turn the pages.
THE BIGGER PICTURE02 — RESULTS
The results.
The feed, together ↙︎A student innovation brand
A place to see
yourself belong.
The Instagram layout brings event recaps, student introductions, and opportunities into one recognizable community presence.
62,826Views
+74Net followers
720Interactions
Instagram insights / 90-day window shown, July 1–September 28.
57.1% of views came from non-followers. The content breakdown shows 7,198 viewers, with 43K post views, 12K story views, and 7.7K reel views.
Visit @ub.forge on Instagram ↗︎FORGEYOUR FUTURE