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BRAND IN DEVELOPMENT / 03LEYA SKARIA · MARKETING DIRECTOR

BUILDING THE BRAND FROM SCRATCH

A product people trust.
A brand they
recognize.

I’m helping turn an early-stage AI litigation startup into a recognizable, trustworthy brand—from the visual identity to the way it tells its story.

oneauris.com ONGOING / JUNE–PRESENT
FIRST IMPRESSIONS,
BUILT WITH INTENTION.
THE COMPANY

AI-powered first-pass discovery review for litigation firms. One Auris already has investors and small law firms using and trusting the product.

MY CONTRIBUTION

I’m helping shape the identity, positioning, visual direction, and marketing materials—not just filling an existing content calendar.

THE PROCESS

Developing the brand from the ground up, in direct collaboration with the CEOs through feedback and refinement.

01 / THE VISUAL FOUNDATIONIDENTITY · COLOR · TYPE

A system to
build on.

A look at the brand system, media, and mockups I’ve developed so far—with more to come.

COLOR STUDY / SELECT A SWATCH
OneAuris

Less review.
Better litigation.

Blue / #3571b7
PRIMARY / POPPINSAa

Clear. Confident. Recognizable.

SUPPORTING / IBM PLEX MONOAa

Structure for the details.

ONE IDENTITY, ACROSS TOUCHPOINTS

Logo variations, typography, media, and mockups explored as parts of one evolving visual language.

02 / THE BRAND, IN THE WORLDMEDIA & MARKETING EXPLORATIONS

The story,
taking shape.

Translating the product into a visual story: the problem, the solution, and the trust behind it. These are current brand explorations.

POSITIONING / THE FIRST PASS

Make the value
impossible to miss.

The product message becomes the starting point for a clear, cohesive brand voice.

TRUST / VISUAL DIRECTION

Credibility,
in every detail.

Building a brand that feels considered and professional for the small litigation firms it serves.

VISUAL DIRECTION NOTES

Legible hierarchy.
Consistent identity.
A recognizable voice.

WORKING DOCUMENT / IN DEVELOPMENT
03 / IDENTITY IN MOTIONA BRAND EXPLORATION

More than
a still image.

ONE AURIS / MOTION STUDY
04 / THE NEXT CHAPTER● IN DEVELOPMENT

THE BRAND IS STILL TAKING SHAPE.

COMING
SOON

In-Depth Brand Pitch Deck

Currently developing an in-depth brand pitch deck while working directly with the CEOs to refine the visual identity, positioning, and overall direction of the One Auris brand.

ONE AURIS / BRAND DIRECTION

The next
first impression.

IDENTITY / POSITIONING / VISUAL SYSTEMWORKING DRAFT
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