MOCK CAMPAIGNS
Room for what if.
Independent campaign concepts, brand explorations, and articles I’m thinking about creating.
Move the scraps around · arrow keys work too · positions reset on reload
Peek at the ideas ↓︎Early starting points for independent mock campaigns. The concepts and creative are still taking shape.
01 / POTENTIAL MOCK CAMPAIGN
Students connect music with specific chapters of their lives. What if each semester became a musical time capsule?
To explore: TikTok and Instagram, an outdoor ad, creator ideas, a launch video, and a measurement plan.02 / POTENTIAL MOCK CAMPAIGN
An independent collaboration concept to explore through audience insight, a campaign idea, and creative executions.
To develop: the story, the visuals, and how I would measure the campaign.Potential articles and observations from the Marketing Lab. Topics I want to investigate, write about, and bring to life.
Identity, sharing, and why a personal recap becomes a cultural moment.
POTENTIAL ARTICLE / NOT YET PUBLISHEDA closer look at brand voice, community, and creative choices.
POTENTIAL ARTICLE / NOT YET PUBLISHEDScarcity, anticipation, and what makes people want in.
POTENTIAL ARTICLE / NOT YET PUBLISHEDAn idea for a visual field notebook about ads that catch my eye.
POTENTIAL ARTICLE / NOT YET PUBLISHEDThe formats, habits, and conversations I want to explore.
POTENTIAL ARTICLE / NOT YET PUBLISHEDAn open brief for experimenting with positioning and visual direction.
POTENTIAL ARTICLE / NOT YET PUBLISHEDStill collecting ideas.
See you when they take shape.